Core Values

IMPACT – making impact with our Core Values

At PENNANT, we are Passionate to Excel by exploring Novel ways to deliver Next generation solutions by inculcating Accountability and Nurturing Teamwork across the organisation right from inception.

Our Core values coupled with the guiding principles ensures constant focus on a common goal and keeps the organisation stable.

These values and guiding principles which form an acronym IMPACT have shaped the culture and defined the character of our company, guiding how we behave and make decisions. At Pennant, we strive to make an IMPACT in each and every engagement with our core values and guiding principles that has helped us bring measurable benefits to our customers.


We strive to be innovative to deliver solutions with an objective of adding business value to our clients while focusing on cost optimisation. We believe that constant focus on inspiration while ensuring integrity enables us to meet our objectives every time.

client needs

Customer is always the central focus centred from initiation, conceptualisation, and development to the delivery of the solutions or services


Passion in what we do every time is critical to deliver excellence and we strive to create an environment that encourages continuous innovation and creativity. Our greatest strength lies in the passion with which our people approach each project. Each of us is willing to stretch our mental and physical boundaries, to ensure complete client satisfaction.


We set challenging and competitive goals for ourselves, define responsibility, and measure accountability. We accept our individual and team responsibilities and we meet our commitments. We take responsibility for our performance in all our decisions and actions.


Commitment to Clients and Customer value creation – By continuously listening to and communicating with our clients, we build and maintain long-term relationships. We show pride, enthusiasm and dedication in everything that we do. We are committed to selling and delivering high quality products and services.


“Together we can achieve the impossible” is our belief. Our professionals work as a close-knit group on each project we undertake. It’s the sheer team spirit they spread and share that makes us proud of ourselves. Our team is supportive of each other’s efforts, loyal to one another, and care for each other both personally and professionally.