In a market of increased competition, selling more to existing customers makes perfect business sense. Despite a high level of buy-in on this strategy often the satisfaction with execution and results are not as expected.
Cross Sell is a comprehensive and illustrative solution that empowers banking institutions to define business rules to identify, consolidate and aggregate the customers with cross sell potential and enables banks to package products to suit specific requirements of customer.
pennApps cross-sell possess the right capability that includes extensive data mining of source system to identify the prospects and then it offers complete capability to initiate the prospect lead, lead assignment, conversion, status monitoring, follow-up, marking the materialisation, profitability analytics, easy-to-use referral and sales-call tracking systems; complete activity management and information support system.
PennApps Cross-sell enables the users to easily manage the leads from generation to assignment and then to the conversion. Campaign management feature enables the users to carryout the campaigns and it also gauges the effectiveness. In addition, users can create the leads manually and even the leads can be uploaded in the form of files.
Getting the most:
“Cross Sell Lead Generation, Lead Management, Conversion, Dashboards and Analytical Reports to Evaluate the Effectiveness of Campaigns”.
PennApps Cross-sell enables the team to have customised workspaces with role-based dashboards and extensive reports. In addition, below are some of the key modules of the Cross Sell:
One stop portal where consumers can search, select and apply the bank products…
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