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Pennant’s Interactive Communication Manager (ICM) to power Ajman Bank’s customer communication covering Account and Card statements

By April 11, 2013 No Comments

April 11, 2013 Hyderabad – Pennant Technologies announced today that Ajman Bank, a leading Islamic bank of UAE , has selected Pennant’s Interactive Communication Manager (ICM) product to offer engaged, relevant and personalized communication as part of their initiative to improve their customer communication covering Account statements and Card Statements.

pennApps ICM is a complete customer communication management platform designed for Banks to enhance the customer communication area by offering enterprise level processing platform with Template Manager to design and manage multitude of template for each type of communication and even by customer or segmented customers, Document Composition Engine powered by the Rule Engine to compose the documents that are relevant and to use the targeted transpromo material. The flexible rule based workflow offers the controlled environment to ensure customer communication process follows the input, verification and review mechanisms.

With pennApps ICM, banks can delight their customers with truly meaningful experience that promotes loyalty and improves customer engagement. pennApps ICM enables banks to deliver real-time, relevant communication with valuable insights of transactional information including the analytical capability to customers revolutionizing the traditional paper or text based static electronic statements.

ICM can be a customer’s convenience of sorts. convenience that enables viewing of consolidated balances across different products, initiating certain transactions from the PDF document and moreover downloading transactional information into the personal financial management application of the customer’s choice are surely delights the customers.

Ajman Bank, sees this as a major step towards providing more responsive solutions to its customers, engaging them through empowerment, with greater control over their financials and being informed about offerings that are relevant to them through highly targeted promotions ICM allows.

“In the current era of increasingly connected world with rapidly changing customer expectations, banks are increasingly focusing on shifting the focus from managing the customer relationship to fostering customer engagement and we are confident that interactive Customer Communication could be the starting point which can be easily adopted with minimal or no changes to their systems.” says Rama Krishna Raju, CEO of Pennant.

About Ajman Bank:
Ajman Bank is a young, agile Islamic commercial bank built on the values of integrity, trust and transparency. The bank provides a wide range of value-driven banking services in the UAE for individual, business and government clients, all in compliance with Shari`ah principles. Ajman Bank seeks out the market’s best products, people and technology in order to deliver what customers want, how they want it, delivering real value and recreating that human touch lost in modern banking.

Headquartered in Ajman and strongly supported by its government, Ajman Bank is the keystone of the emirate’s economic development strategy and is in a position to benefit from its growth and potential like no other. Ajman Bank is committed to becoming a sustainable organisation in its truest sense, balancing care for the community and employees with the business of delivering value to its shareholders and customers.

About Pennant:
Pennant Technologies, dynamic and innovative software solutions and services company offers comprehensive suite of end-to-end business driven technology services and products covering all the functional areas of BFSI vertical. Pennant’s pennApps product suite offers the right-fit and next generation products that address the unique requirements of banking.

Pennant empowers its customers to effectively address their business challenges with its deep domain expertise backed with excellent insights of local market dynamics and leveraging the latest technology advancements.

For more information contact: Marketing Team or visit