Forrester Recognises Pennant as a Solid Player in its Global Banking Platform Vendor Report
The Banking and Financial Services Industry is undergoing a paradigm shift in transforming its digital...
Emerging technologies like AI and Machine Learning together with omni-channel platforms are opening up immense opportunities for banks and financial institutions to optimize their operations for cross-selling and upselling. In a recent Gartner study, cross-sell and upsell was considered among the top 3 priorities for product marketing teams across industries.
pennApps Cross-sell empowers financial institutions to define business rules to identify, consolidate and aggregate their customers with cross-sell potential. Further, it supports them to package products based on specific needs of their customers.