Selling “more” to the right customer always makes perfect business sense. RAK Bank now leveraging pennApps Cross Sell unique features to execute their cross sell strategy effectively..
March 13, 2013 Hyderabad – Pennant Technologies, the leading software services and products company with over 14 leading banks across Middle East as its clients, announced the smooth and successful go-live of pennApps Cross Sell at RAK Bank, UAE.
pennApps Cross Sell is a comprehensive solution with all the right ingredients that can be put into action to execute the cross sell strategy effectively. It further enables the banks to unlock the true cross-sell potential by offering excellent customer insights utilizing with its powerful data mining and extensive analytical capability.
Identifying profitable cross sell opportunities is only the initial step, but to offer the right products through relevance and context is the differentiating factor which can be achieved with simple configuration by effectively using the its powerful rule engine.
With the capability to execute campaigns efficiently along with superior response measurement capability, Cross Sell adds the edge to your existing CRM capability. It has the capability to package new products and efficiently execute campaigns along with superior response measurement capability.
“We see our Cross Sell solution as a complimentary offering to the bank’s existing CRM capabilities to strengthen their Cross Sell Capability as Cross Sell effectively leverage existing CRM capabilities and creates new contexts for profitable customer relationships by continuously packaging products and services with precision relevancy.” Says Rama Krishna Raju, CEO of Pennant Technologies.
He further says ”We always focus on providing the right-fit solution that is flexible, adaptable and scalable. The smooth implementation with over 1000 users without any performance issues is a true testament of processing platform’s capability.”
RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a leading retail and small to medium business bank in the UAE, serving over 700,000 customers. Founded in 1976, the Bank is one of the country’s oldest local financial institutions and today one of its fastest growing and most dynamic banks.
RAKBANK offers a wide range of personal and business banking services, as well as Islamic Banking solutions via RAKBANK AMAL, throughout its 33 branches, and its Telephone, Online, and Mobile banking channels. A prominent player in small to medium enterprise finance and a leading provider of Credit Cards, the Bank received the title of ‘Bank of the Year’ in 2012 by Arabian Business Achievement Awards.
RAKBANK earned a reputation for extending one of the highest levels of customer service in the local industry by topping the UAE’s annual Service Quality Bank Benchmarking Study conducted by independent service specialists Ethos Consultancy, from 2005 to 2010, and continued to rank among the top three banks since.
Pennant Technologies, dynamic and innovative software solutions and services company offers comprehensive suite of end-to-end business driven technology services and products covering all the functional areas of BFSI vertical. Pennant’s pennApps product suite offers the right-fit and next generation products that address the unique requirements of banking.
Pennant empowers its customers to effectively address their business challenges with its deep domain expertise backed with excellent insights of local market dynamics and leveraging the latest technology advancements.